Client
Treccani Accademia – the business school of the Treccani ecosystem – offers an innovative educational program of excellence dedicated to various target groups: recent graduates, managers, businesses, professionals, and companies. Each target has different needs but shares a common dream: to improve their future through their skills.
Goal
Revamping the digital presence of Treccani Accademia, considering its distinctive positioning in the landscape of Italian Business and Communication Schools and its brand essence that highlights the heritage of a company like Treccani: “The doing that arises from knowledge.”
Project
Nel concreto abbiamo:
Designed and developed the new digital identity of Treccani Accademia within the Treccani design system, creating an identity architecture that allows for differentiation in the communication of the entire educational offering based on course type and thematic area;
Developed personalized and dynamic digital pathways to meet the needs of different stakeholders (students, companies, teachers, and partners), guiding them through every phase of their user journey: from exploring and discovering the various educational paths to the opportunity to apply and purchase the services offered.
Interpreted the heritage of Treccani Accademia in both the selection of the color palette and the photographic choices. Specifically, we highlighted the faces, expressions, and stories of the people who experience a business school that embraces and promotes the concept of culture in all its forms.
Result
A website with a strong identity character and a distinctive positioning in the landscape of Italian Business & Communication Schools. This positioning is also reflected in the visual identity of various communication tools aimed at students.
