OUR SERVICES
Martech Solutions
At GreatPixel, we research and employ the best marketing technology solutions: an ecosystem of technologies that, to be fully understood and leveraged, requires a profound shift in corporate culture across multiple levels. It represents, in fact, a true mindset and strategic approach before it becomes operational.
Our goal is to achieve more efficient results in less time and to automate business processes.
Marketing Automation
Mapp Cloud is a highly specialized service that combines three platforms: Mapp Intelligence for cross-channel data analysis and customer insight, Mapp Engage, a Marketing Automation engine, and Mapp Acquire, a Data Management Platform. With this technology, we can rely on a unified customer intelligence solution that enables the collection, analysis, and activation of first-party data. The application of Artificial Intelligence allows us to observe behavioral patterns provided by the platform, accurately predict customer lifetime value, and estimate the likelihood of conversion or site abandonment, giving us a preview of future sales trends. Following the analysis phase, this service enables the activation of complex automation mechanisms to engage all those users at risk of being lost.
Thanks to the capabilities of a holistic tool like HubSpot, which integrates all the platform’s automation tools into its CMS system, we create tailored journeys and experiences for each individual user. With HubSpot’s Lead Flow, we can engage at each stage of the sales cycle to convert a lead into a customer at the optimal moment.
User Experience & Content Analysis
An international leader in digital innovation and artificial intelligence that secured a $500 million Series E funding round in 2021, Contentsquare is an advanced experience analytics tool capable of capturing millions of data points on user behavior and transforming them into unique insights and opportunities for any brand. This is crucial in today’s landscape, where companies have an abundance of data but limited ability to interpret it or convert it into actionable guidelines for making important business decisions.
A leading eye-tracking tool powered by machine learning, it provides a complete report within seconds on which page elements attract users' attention the most, enabling page optimization even before they are published online.
Using the webcam, it analyzes users' facial micro-expressions while they watch a video or navigate a site independently, allowing us to understand which emotions are triggered by different stimuli and, if needed, adjust to create a narrative more aligned with users' needs.
To gain deeper insights into users, we perform behavioral analysis using session recording tools like Hotjar and Microsoft Clarity, which allow us to identify specific pain points and observe user movements within online platforms.
Optimization, Personalization & Testing
It is increasingly important to improve services and personalize each customer’s experience, keeping their individual needs and expectations in mind. That’s why we use Kameleoon, an A/B testing and personalization platform that, thanks to artificial intelligence, helps us gather customer preferences and design the most suitable user experience for each of them.
Ecommerce & Sales
A commercial platform that helps us create online stores for our clients, it also enables sales through physical locations if there are already brick-and-mortar stores. Shopify offers all the commercial tools for store management in a single solution: a storefront, payment processor, shipping partner, back office, and marketing headquarters.
Founded in 2000 as a cloud-based eCommerce platform, Kooomo has redefined digital commerce, transforming complexity into global commercial success. Thanks to the extreme flexibility and scalability of its cloud architecture, it has managed to simplify complex functions to meet business needs.
WooCommerce is an e-commerce platform built on WordPress, offering the great advantage of being open-source and customizable. When we talk about freedom in relation to open-source software, it means full ownership of the store’s content and data, forever.