Client
Treccani, the publisher of the most famous encyclopedia in the Italian language, is recognized as a strong cultural reference point for Italians.
Goal
Design a mobile-first ecommerce, creating a graphic storytelling that fully highlights the philosophy and history of the products.
Project
The Treccani Emporium project develops with three partners:
ZeroGrey, a company focused on expanding e-commerce;
Kooomo, a technology for managing e-stores;
And us, GreatPixel, experts in Neuromarketing and User Experience design.
Together, we collaborated to make the Treccani Emporium site a portal for Italian excellence.
Result
The Treccani Emporium site is, more than just an eCommerce platform, a genuine marketplace.
Divided into six sections – design & high craftsmanship, art, stationery, publishing, food and wine, and education – this eStore hosts products branded Treccani, preserving the brand's heritage.
Divided into six sections – design & high craftsmanship, art, stationery, publishing, food and wine, and education – this eStore hosts products branded Treccani, preserving the brand's heritage.
