Communication, Editorial & Branding

We know it: a brand is much more than just a logo. But how do you build and sustain a brand effectively today? It’s a matter of brand identity, voice & expression: an innovative suite of high-value services designed to ignite brand narratives wherever they may be crafted. We do this by creating impactful editorial projects that engage consumers but also employees as brand storytellers, or by managing highly memorable digital events. We work hand-in-hand with executives, transforming them into social leaders and connected CEOs. We work continuously with our clients to bring to life effective value propositions from which to implement the best roadmap for brand growth.

We believe in numbers, but without their proper narrative and transformation into powerful insights, we know they are of limited use. We interpret and cross-reference digital analytics, adopt netnographic approaches such as social listening and social network analysis, and employ semiotic analysis to examine the narrative positioning of competitor brands.