Client
Tech4Future (T4F) is an independent news outlet dedicated to emerging technologies and their impact on the future. Founded in 2020, it represents a model of slow journalism with a single objective: to apply the principles of journalistic information in terms of accuracy, source verification, research, and analysis, to provide in-depth insights and disseminate knowledge responsibly in the tech field.
Goal
Tell and enhance the mission and content of the news outlet through the definition of a new web and social identity that is coordinated and consistent both online and across social channels.
Project
We have defined a digital identity with a contemporary style that is highly recognizable. In addition to redefining the tone of voice, we selected a vibrant color palette, identified a set of impactful sans serif fonts, and opted for a photographic treatment inspired by cyberpunk.
In a second phase of the project, we designed and developed the new UX and UI for the website and executed a logo redesign, making it more dynamic and versatile.
Result
Since April 2022, we have been managing the digital communication for the Instagram and LinkedIn channels of Tech4Future, also handling the social management activities.
Every month, we plan a content strategy characterized by a dynamic mix of content and formats that allows us to achieve quality and consistency across the client's managed channels. We have created a responsive website with a user-friendly design. The definition of the new social identity guidelines has led to the creation of an engaging and captivating user experience in both the layout and structure of the content as well as in the choice of look and feel.
