Services
Experience& Service Design
We design and develop complex digital services from the very start, defining strategy and conducting user research, crafting intricate customer journeys while always blending creativity with a data-driven approach. Our NEKTA[R] method supports us by placing concrete insights and a strong focus on users' emotional and cognitive needs at the core of our activities.
We Design Memorable Experiences
Putting the person at the center means starting from the study of their cognitive and emotional needs, using both traditional research and usability testing, as well as neuromarketing analysis. Once we understand their motivations, we design the user journey across complex ecosystems, both digital (e-commerce, corporate websites, apps & software) and phygital (kiosks, in-store apps, etc.).
Effectiveness and result measurement
In the implementation phase, each interface and creative asset is validated through a careful study of visual perception (eye-tracking) and behavioral data, aiming to optimize the attention budget allocated to it. With the same level of detail, we implement Conversion Rate Optimization plans, leveraging the most advanced technologies.
Explore our case histories.
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