Services
Conversion Rate Optimization
We design delightful experiences and turn visitors into loyal customers, optimizing every aspect of their digital journey.
At GreatPixel, Conversion Rate Optimization (CRO) is built on strategic activities such as heuristic analysis, data analysis (web analytics and funnel analysis), user experience, behavioral analysis, monitoring, and reporting. Our method enables us to increase the percentage of visitors who take the actions desired by the business on websites or apps.
Improving client outcomes is our goal.
Data is at the core
of our decisions
We support our analyses and optimizations with reliable data to ground hypotheses and validate results.
Using Computer Vision and Machine Learning algorithms, we analyze users’ emotional responses, thereby validating our strategies and creativity.
GreatPixel is Contentsquare certified, leveraging one of the most advanced platforms for user behavior analysis, and has solid expertise in the field of Web Analytics.
People's behaviors don’t lie.
For GreatPixel, neuromarketing means observing and understanding users' reactions to the systems we design. That’s why we use tools like Eyequant, which leverages AI to analyze visual perception based on data from millions of eye movements, and Emotiva, technology that reveals people’s emotions during navigation.
But it’s NEKTA[R], our proprietary methodology, that serves as the best tool to maximize attraction and attention at every stage of the customer experience, managing their expectations, timing, attention, and motivation.
Effective design and
result measurement
At every stage of our work, Eyequant ensures that each of our proposals is perceptually sound.
To measure the success of our analyses and strategies, we have developed solid expertise in using A/B Testing and Personalization tools, with key certifications such as Kameleoon.
Our A/B tests are monitored with detailed reporting, allowing us to gain essential insights and elevate crucial KPIs for our clients' Customer Journey.
Explore our case histories.
Are you interested in our service?
Write to us, leaving your contact information, and we’ll get back to you to discuss the project.