Client
The agricultural company Be Orto, founded by brothers Andrea and Riccardo Bortolato, stems from a passion for the land and the desire to uphold an ancient tradition of the Veneto region by producing certified excellence as well as numerous other garden products.
Goal
Support and communicate the company not only by optimizing the sales of the offered products but by telling and enhancing the company and its connection to the territory, the peasant tradition, and the values associated with it.
Project
The project involved a rebranding and the creation of an e-commerce platform. The concept is based on the idea of highlighting and focusing attention on all the facets, nuances, and patterns that nature's products present to us. The logo evokes the shapes of leaves, the veins of a vegetable, and the intertwining of roots, also interpreted as belonging and meaning.
Result
We have built a new digital identity that effectively conveys the true essence of the brand. This has also enhanced customer loyalty and the acquisition of new clients.
