Client
Opyn is the brand that evolves BorsadelCredito.it, one of the leading and fastest-growing fintech companies in Europe.
As a leader in Italy's Digital Lending sector, Opyn makes finance accessible to everyone by providing quick and easy access to credit for businesses, simplifying the work of banks. It achieves this through intelligent and fast technology, breaking down bureaucratic barriers to bring about change.
Goal
Envisioning the future face of BorsadelCredito.it across all fronts: from the new brand identity to the institutional website, as well as the design and rollout of the multi-channel communication plan.
Project
The challenge was successfully met thanks to the perfect collaboration with the Client and two other partners – FutureBrand and Double Vision.
Rebranding
We structured a series of qualitative and quantitative activities, including:
- semiotic and narrative analysis of the Client's previous website and those of 3 competitors.
- analysis of the Client's web assets (web analytics) and social assets (social analytics).
- analysis of a sample of users exiting the Client's website (exit intent survey).
- structuring and analyzing the data from a digital survey conducted with all company employees.
These streams were instrumental in the creation of the Opyn brand and the design of its new brand and visual identity.
Website
We designed and developed the new Opyn website, implemented in accordance with the highest standards of usability and ergonomics in terms of design and inclusive copywriting. Technologically, the website integrates a marketing platform (HubSpot) with a series of custom developments, thereby facilitating the optimization of all key business processes related to engaging new customers and credit requests, further enhancing the services offered by the Client.
Communication Campaign
The rebranding initiative was supported by a diverse multichannel communication strategy that alternated between traditional media—such as print (Il Sole 24 Ore and Corriere della Sera), radio campaigns (Radio 24), and TV (Sky and La7), as well as trams and buses in eight cities, and two billboards in Milan—and digital channels (including social campaigns, brand ambassadors, Google advertising, and media partnerships). Specifically, four different messages were developed to promote the brand values: speed, efficiency, simplicity, and above all, the human face of Opyn (through the direct involvement of company employees) and its openness to the Italian entrepreneurial landscape.
Result
Fin + tech + human: thanks to the combination of activities carried out for the project, the transition from past to future has been successfully completed. Welcome, Opyn!
