Client
Fattoria Scaldasole is an Italian brand that is a leader
in the BIO products sector.
Goal
Support for Fattorie Scaldasole in the rebranding process by creating a new digital identity that is immediately recognizable, from the website to social media.
Project
Launch of six new lines, featuring iconic products revamped in taste and recipe, offering an editorial approach characterized by an original tone of voice and distinctive graphic style for each line. From a strategic perspective, we crafted a storytelling narrative to present the new face of Scaldasole, utilizing social media as a megaphone to communicate the brand's uniqueness and personality to the wider audience.
Result
Growth of the social media fanbase from January to October 2019:
+3.58% Facebook fanbase, equivalent to an actual increase of 2,804 fans;
+34% Instagram follower base, equivalent to an actual increase of 1,167 followers. We have expanded the user base that is now familiar with the brand and increased the number of interactions on the posts.
