SEO & Analytics
Services
SEO &
Analytics
In the context of the marketing mix, SEO and Analytics are essential elements for understanding the customer’s purchase journey.
In the messy middle, where purchase decisions are influenced by numerous factors, search engine optimization and data analysis enable us to intercept and analyze user behavior, enhancing the experience and increasing conversion.
The integration of these services ensures a strong online presence and precise data for informed decision-making.
We optimize to
give you more visibility
Keyword analysis, on-page and off-page optimization, site structure, and information architecture are just the beginning of creating an efficient SEO machine.
A complete SEO strategy includes many other factors that integrate into a 360° digital strategy, such as quality content production, building authoritative backlinks, and continuous performance analysis, while embracing new trends like AI and other industry developments.
This holistic approach ensures that every element of your digital ecosystem works in synergy to maximize visibility and conversions.
We track and
analyze data
The integration of Analytics and data tracking enables precise measurement of your marketing activities’ performance.
A well-defined tracking plan gathers crucial data, such as user interactions, browsing behavior, and conversions. This information, analyzed with advanced tools like Google Analytics, allows for real-time strategy optimization, enhancing conversion and ROI.
The ability to continuously monitor and adapt your campaigns leads to more informed decisions and better results.
Are you interested in our service?
Write to us, leaving your contact information, and we’ll get back to you to discuss the project.
Conversion Rate Optimization
Services
Conversion Rate Optimization
We design delightful experiences and turn visitors into loyal customers, optimizing every aspect of their digital journey.
At GreatPixel, Conversion Rate Optimization (CRO) is built on strategic activities such as heuristic analysis, data analysis (web analytics and funnel analysis), user experience, behavioral analysis, monitoring, and reporting. Our method enables us to increase the percentage of visitors who take the actions desired by the business on websites or apps.
Improving client outcomes is our goal.
Data is at the core
of our decisions
We support our analyses and optimizations with reliable data to ground hypotheses and validate results.
Using Computer Vision and Machine Learning algorithms, we analyze users’ emotional responses, thereby validating our strategies and creativity.
GreatPixel is Contentsquare certified, leveraging one of the most advanced platforms for user behavior analysis, and has solid expertise in the field of Web Analytics.
People's behaviors don’t lie.
For GreatPixel, neuromarketing means observing and understanding users' reactions to the systems we design. That’s why we use tools like Eyequant, which leverages AI to analyze visual perception based on data from millions of eye movements, and Emotiva, technology that reveals people’s emotions during navigation.
But it’s NEKTA[R], our proprietary methodology, that serves as the best tool to maximize attraction and attention at every stage of the customer experience, managing their expectations, timing, attention, and motivation.
Effective design and
result measurement
At every stage of our work, Eyequant ensures that each of our proposals is perceptually sound.
To measure the success of our analyses and strategies, we have developed solid expertise in using A/B Testing and Personalization tools, with key certifications such as Kameleoon.
Our A/B tests are monitored with detailed reporting, allowing us to gain essential insights and elevate crucial KPIs for our clients' Customer Journey.
Explore our case histories.
Are you interested in our service?
Write to us, leaving your contact information, and we’ll get back to you to discuss the project.
Martech Solutions
OUR SERVICES
Martech Solutions
At GreatPixel, we research and employ the best marketing technology solutions: an ecosystem of technologies that, to be fully understood and leveraged, requires a profound shift in corporate culture across multiple levels. It represents, in fact, a true mindset and strategic approach before it becomes operational.
Our goal is to achieve more efficient results in less time and to automate business processes.
Marketing Automation
Mapp Cloud is a highly specialized service that combines three platforms: Mapp Intelligence for cross-channel data analysis and customer insight, Mapp Engage, a Marketing Automation engine, and Mapp Acquire, a Data Management Platform. With this technology, we can rely on a unified customer intelligence solution that enables the collection, analysis, and activation of first-party data. The application of Artificial Intelligence allows us to observe behavioral patterns provided by the platform, accurately predict customer lifetime value, and estimate the likelihood of conversion or site abandonment, giving us a preview of future sales trends. Following the analysis phase, this service enables the activation of complex automation mechanisms to engage all those users at risk of being lost.
Thanks to the capabilities of a holistic tool like HubSpot, which integrates all the platform’s automation tools into its CMS system, we create tailored journeys and experiences for each individual user. With HubSpot’s Lead Flow, we can engage at each stage of the sales cycle to convert a lead into a customer at the optimal moment.
User Experience & Content Analysis
An international leader in digital innovation and artificial intelligence that secured a $500 million Series E funding round in 2021, Contentsquare is an advanced experience analytics tool capable of capturing millions of data points on user behavior and transforming them into unique insights and opportunities for any brand. This is crucial in today’s landscape, where companies have an abundance of data but limited ability to interpret it or convert it into actionable guidelines for making important business decisions.
A leading eye-tracking tool powered by machine learning, it provides a complete report within seconds on which page elements attract users' attention the most, enabling page optimization even before they are published online.
Using the webcam, it analyzes users' facial micro-expressions while they watch a video or navigate a site independently, allowing us to understand which emotions are triggered by different stimuli and, if needed, adjust to create a narrative more aligned with users' needs.
To gain deeper insights into users, we perform behavioral analysis using session recording tools like Hotjar and Microsoft Clarity, which allow us to identify specific pain points and observe user movements within online platforms.
Optimization, Personalization & Testing
It is increasingly important to improve services and personalize each customer’s experience, keeping their individual needs and expectations in mind. That’s why we use Kameleoon, an A/B testing and personalization platform that, thanks to artificial intelligence, helps us gather customer preferences and design the most suitable user experience for each of them.
Ecommerce & Sales
A commercial platform that helps us create online stores for our clients, it also enables sales through physical locations if there are already brick-and-mortar stores. Shopify offers all the commercial tools for store management in a single solution: a storefront, payment processor, shipping partner, back office, and marketing headquarters.
Founded in 2000 as a cloud-based eCommerce platform, Kooomo has redefined digital commerce, transforming complexity into global commercial success. Thanks to the extreme flexibility and scalability of its cloud architecture, it has managed to simplify complex functions to meet business needs.
WooCommerce is an e-commerce platform built on WordPress, offering the great advantage of being open-source and customizable. When we talk about freedom in relation to open-source software, it means full ownership of the store’s content and data, forever.
Metability
OUR SERVICES
Metability
An approach, a methodology, and a virtual space where engaging and exciting experiences come to life in the Metaverse.
Metability is the ability to leverage new experiential layers that are immersive, collaborative, “gamified,” and financial, to enable truly new ways of interacting with users.
Metaoffice
Here we brought our Metaoffice to life—a conceptual lab, an identity-driven space even before a technological one, where social immersivity unfolds in alternative spaces and realities. It’s a place to create projects in Business Gamification, VR Showrooming, Immersive Digital Events, Contentful Experiences, and much more.
Software Solutions
OUR SERVICES
Software Solutions
We turn your business strategies into software and technological processes.
Entrust us with your project.
Mobile, web and desktop applications
At GreatPixel, we bring your business strategies to life through software and technological processes honed by years of field experience. We’ll support you throughout the entire development lifecycle of your project, from conception to implementation and ongoing maintenance.
We develop software solutions that deliver personalized user experiences, working across various infrastructures and technologies. Your project is in good hands!
We speak the following languages:
- Javascript (NodeJS, ReactJS, ReactNative)
- C# / .NET
- UWP apps
- Native Android / iOS
- PHP (Wordpress, Drupal)
- Python (Django)
PROJECT FOR GAMBA BRUNO SPA
The digital assistant attentive to your tastes
Our new challenge? Digital transformation in the Food Industries.
The food industry is becoming increasingly smart, and it's from this awareness that DICA!—our project for Gamba Bruno SPA—was born.
Thanks to our partnership with Terya—a group combining consulting services and proprietary software developed through the collaboration between Gamba Bruno and FutureLab—we've created a digital assistant aimed at the hospitality and restaurant industry.
The Dica! suite includes a custom admin dashboard (JavaScript), a Kiosk UWP (Universal Windows Platform) app that can be integrated with kitchens, cash registers, the WINEPTS system, and RT 2218 printers. The infrastructure is based on MS Azure, and web services were developed in .NET.
A suite capable of delivering a personalized and immersive user experience—an opportunity that brands like Burger King and Ipercoop couldn't pass up.
PROJECT FOR JOY VILLAGE
Gamestore App: Where Retail Meets Gaming
Today, everyone is talking about gamification. The Gamestore app is a mobile application that enhances the in-store experience in the entertainment and retail sectors.
The goal? To enrich the user experience with game design elements and increase customer engagement. A trend we’ve had the opportunity to explore and validate its success.
For Joy Village—a company specializing in designing and building entertainment centers across Italy and one of our long-standing clients—we created the JoyApp. Through participation in custom-made challenges, the app offers players a unique and personalized in-store experience, along with the opportunity to activate numerous promotions.
The JoyApp is a native Android and iOS app. A custom dashboard in JavaScript was developed for managing promotions, gamification, and sending push notifications. The infrastructure is based on MS Azure, and the web services were built in .NET.
Explore our case histories.
Experience & Service Design
Services
Experience
& Service Design
We design and develop complex digital services from the very start, defining strategy and conducting user research, crafting intricate customer journeys while always blending creativity with a data-driven approach. Our NEKTA[R] method supports us by placing concrete insights and a strong focus on users' emotional and cognitive needs at the core of our activities.
We Design Memorable Experiences
Putting the person at the center means starting from the study of their cognitive and emotional needs, using both traditional research and usability testing, as well as neuromarketing analysis. Once we understand their motivations, we design the user journey across complex ecosystems, both digital (e-commerce, corporate websites, apps & software) and phygital (kiosks, in-store apps, etc.).
Effectiveness and result measurement
In the implementation phase, each interface and creative asset is validated through a careful study of visual perception (eye-tracking) and behavioral data, aiming to optimize the attention budget allocated to it. With the same level of detail, we implement Conversion Rate Optimization plans, leveraging the most advanced technologies.
Explore our case histories.
Are you interested in our service?
Write to us, leaving your contact information, and we’ll get back to you to discuss the project.
